Girl holding glass of water
In the August session of Hot Topics in Practice, communications experts working on water fluoridation discuss messaging strategies for shaping public opinion and dispelling misinformation.
Despite overwhelming scientific evidence to support their work, public health professionals struggle to communicate effectively about hot-button issues like vaccines and climate change. In the August session of Hot Topics in Practice, communications experts working on water fluoridation discuss messaging strategies for shaping public opinion and dispelling misinformation.
In this one-hour webinar, pediatric dentist Johnny Johnson reviews the science and history of water fluoridation, and shares how a coalition of residents in his Florida community helped convince county commissioners to restore their local fluoridation program. Up next, communications consultant Matt Jacob dissects health promotion messages about fluoridation and other contentious issues and offers strategies for persuading community members and elected officials while avoiding common rhetorical traps.
Register today to learn how to persuade others and promote facts not fear.
Messaging Strategies in the Era of Misinformation
Date: August 27, 2019, noon to 1:00 p.m. (PT)
Intended Audiences
Local, state, and tribal public health professionals; oral health advocates; city and county administrators and other elected officials; health communicators and health promotion specialists
Presenters
Johnny Johnson, DMD, MS, pediatric dentist and president of the American Fluoridation Society
Matthew Jacob, BA, communications and social marketing consultant
About Hot Topics in Practice
Hot Topics in Practice is a monthly webinar forum to discuss issues affecting public health practice.
