Marijuana Messages: Art and Media Strategies to Reach Priority Population Youth

In this one-hour webinar, which is part of the Hot Topics series, prevention specialists discuss how they are using art and media projects to address marijuana-related health disparities in creative ways.

Learning Objectives

• Understand the Washington State Department of Health’s role in marijuana prevention and harm reduction efforts.
• List two ways communication strategies can improve health equity regarding marijuana use among some youth populations.
• List two reasons why engaging key audiences and community partners in developing and implementing health communication products is important.
• List two examples where community-based organizations used culturally-relevant messages and audience engagement throughout campaign development.

Intended Audiences

Local, state, and tribal public health professionals; youth development specialists in schools and community-based organizations

Presenters

Fred Swanson, MA, Director, Gay City

Kristen Haley, Media and Priority Population Consultant, Marijuana Prevention and Education Program, Washington State Department of Health

Discussion Questions

1. What opportunities exist within your organization to promote community-based participatory projects?
2. How can you adapt your existing programs to build more protective factors among your primary audiences?

Slides

• Slides | Slide handout (3 slides per page) (available immediately before the session)